A flurry of promotional activities on VISET Malta plc stand at the recent Miami Seatrade Convention enhanced Malta’s visibility on the world cruise shipping map.
Dr Anton Micallef, Chairman of VISET Malta plc, is optimistic about Malta’s appeal as a major hub for cruise-liner itineraries.
“Malta is establishing a tourism niche internationally as the cradle of Mediterranean civilization. Our greatest publicity agent is undoubtedly St Paul who, in the Acts of the Apostles, advertised that ‘The Maltese showed us unusual kindness.’ Other legacies which have brought us international fame include our World Heritage Neolithic Temples, the beautiful Baroque churches and palaces bequeathed to us by the Knights of Malta, and the gallantry shown by our ancestors in safeguarding the West’s freedom during WWII.
Dr Micallef reminded his listeners that 4 million cruise liner visitors have toured Malta during the past 9 years. It is no mean achievement that these same visitors this year voted VISET Malta’s Valletta Waterfront as “the best international port”.
Dr Micallef stressed the importance of VISET Malta’s participation at the Miami Seatrade Convention. “It is essential that we participate. Cruise liner operators always prefer to meet with their port operators directly.”
Photo (from left): Pierre Balzan Demajo, Executive Director VISET Malta plc; John Portelli, CEO VISET Malta plc; Rene` Cummings, Chief Business Development Officer VISET Malta plc; Patrick Barthet, Honorary Consul for the State of Florida for Malta; Mark Miceli, Ambassador of Malta to the US; Dr. Anton Micallef, Chairman VISET Malta plc.